Design Research - Titles (Masthead)

I have researched a lot of college magazines to see what type of approach they have set for mostly teenagers to read. College magazines normally have short titles which are quick and catchy to the reader's eye. The choice of what the titles are called is very important as they have to appeal to the audience whilst attracting the target audience. Obviously the size, font, and colour come into action as well. This part of the research is important as it helps me find out about different titles in college magazines and how effective they may be and could help me to create a more professional title when i come to planning my own.

 For example this college magazine has a title called 'The College Issue'. This title is very catchy and is made clear that the magazine is aimed for people who go to college. The background surrounding this title is different colours mixed together which are scrambled up which links to teenagers as they are seemed as laid back.

Another example of a college magazine title is this. It is simply called 'College' in yellow text colour with a black background and a man standing in the centre of the magazine front cover and covering the middle of the work college. This is a good title as it gains attention towards the teenager which could be a typical person who reads these type of magazines as he is suited to the same type of age these magazines are supposed to be aimed at.

I found this college magazine online and found it very appealing because of the light colours used and the use of a young lady as the magazine cover. This magazine cover is called 'The National College Magazine'. It has the letter 'U' highlighted in red on the left hand side next to the word magazine which could suggest the magazine is trying to say this magazine is for you because the words 'U' and 'Magazine are located together.

This is a very basic college magazine title as it is called 'College' is capital letters with a red colour which attracts the eye of the audience. This title basically spells out what the magazine is about with a teenage girl's head overlapping a bit of the title.

I have looked through many customizing font websites online and have customized different words to see what they look like in the outcome. I have decided to call my magazine 'College Calls'. I think this is a good choice of a title as it shows what the magazine is about (college) and has a good ring to it with its use of alliteration. Here are lists of my title in different types of text, so that I can see which one would suit the audience of teenagers the best and which looks the most appropriate for my magazine title.




This is the title i am going to use for my magazine.