Design Research - Analysis

This is a basic college magazine called 'Beloit'. The colours used in this magazine are quite bright with a greyish background and a lady wearing goggles with science equipment most likely showing that this magazine is based on a science college. This type of shot taken is a medium close up shot as we can see the upper half of the lady which what looks like to be a science lab background. The target audience for this type of magazine is teenagers most likely who go to college and who have an interest in science. It has a piece of text on the right hand side saying 'Doing Science at Beloit' showing that this is clearly a Beloit magazine focusing on the science topic. This quote is in a quite big font with the word 'Science' placed out of line with the text maybe trying to highlight even more that this magazine is about science. The heading is big to grab the attention to show what the college is called with smaller text size underneath saying 'COLLEGE MAGAZINE' in capitals. There is a lot of lighting coming from the background of this image which I feel suits well as it makes the image and front cover seem very positive and gives it a connotation of brightness and looks professional due to the type of image taken and the scientific structure and image which is portrayed.

 This magazine I have already looked at but i like the look of it and the way it has been laid out with it's used of colours and images used. The image of the male holding backs represents he might be a student and relating to the magazine it suits in well as it's a college magazine. The colour scheme works well as the heading (masthead) is in yellow followed by text below it which is in yellow (mainly the most important information) and more text coloured in white. The fonts used are quite basic, it's very readable and makes the magazine look very professional and presentable, it makes it look very mature. On the other hand it shows a pink paint effect on the right hand side to make it turn to more of the teenager affect to make it more noticeable that this magazine is still related to teenagers with the word 'SPLAT' in the middle of the pink paint colour. This medium shot shows us the waist and up of this male teenager who is holding books to show he is a student.

Colour scheme - The colour scheme has mixed colours of light pink, light blue and then use of black, white and yellow on the top left which stands out from the rest of the text and then again at the bottom of the front of the magazine.

Layout - This magazine does not have a shot taken of anyone or anything but does include what looks like ripped up pieces of paper which fills the front cover in different colours with the name of the magazine 'The College' in the middle of the page so it is noticed.

Audience - We know that this magazine is aimed for people who go to college of the magazine heading. Underneath the heading shows people faded out in black which could mean this magazine is related to people and reality to make the magazine seem more realistic and important

This magazine is made clear what it is about and who it is aimed at and looks very effective because of its background of scrapped up paper instead of more common backgrounds which are mainly medium shots of a student. This magazine front cover is very effective in my opinion.